Connecting design, culture and commerce™
Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?
“There is nothing in this world that does not have
a decisive moment”
Cardinal de Retz (b.1613 – d.1679)
The entry of multinational companies in emerging markets has created a surge in economic activity and has redefined globalization. Multinationals are no longer considered marginal to an emerging market’s economy, instead they are seen as a source of market competition and industrial growth. Open economies with skilled workforces and good growth prospects tend to attract larger amounts of foreign direct investment than closed, highly regulated economies.