Journal archive May 2013

STUDIOFYNN recently completed new play area design concepts for McDonalds Concept & Design team. The ‘Art of Play’ is a design program primarily intended as a global platform with considerations for evolving restaurants and markets. The conceptual solutions defined a unique brand statement differentiating McDonalds from it competitors through ‘ownable’ brand elements and experiences.

Craft is a very complex unorganised sector within industry. Many crafts originated with the need for objects of daily use and were made out of materials available within close proximity. It was in many ways a beautifully structured work model that has been increasingly challenged, and distorted by the forces of globalisation.