Journal topic: Commerce

The entry of multinational companies in emerging markets has created a surge in economic activity and has redefined globalization. Multinationals are no longer considered marginal to an emerging market’s economy, instead they are seen as a source of market competition and industrial growth. Open economies with skilled workforces and good growth prospects tend to attract larger amounts of foreign direct investment than closed, highly regulated economies.

STUDIOFYNN recently completed a major research program to identify Indian market opportunities for Steelcase WorkSpace Futures. The objective of the study was to identify cultural indicators, patterns, behaviors and markers that are unique to the Indian context around which business and design strategy can be formulated.

India is a relatively unexplored territory for multi national contract furniture companies, it is estmated their combined offerings may capture less than 2% of the market.

The idea of inclusive and participatory systems in business may not be particularly new but it is one that may have been harder to realize than other business practices. The Bangladeshi economist Muhammad Yunus, founder of the Grameen Bank, Nobel peace prize winner, author of Banker to the Poor, World Without Poverty and Building Social Business is someone who has dedicated a great deal of energy developing economic theory and business models that may leads us to new horizons of how we conduct business with more mutually beneficial results for the participants.

STUDIOFYNN recently undertook a competitive design analysis study of the US market for Munich based Bosch Siemens Home Appliance Group. 

The study involved the understanding of the competitive landscape in the US for White Goods and the product offerings of the major players in this field.  STUDIOFYNN was tasked with bringing design insights for the US market and how these are addressed by current design and brand strategies of the competitors.