Journal topic: Design & Branding

StudioFYNN recently completed a research, design and branding project for Oracle. The objective was to understand how to integrate and promote the value of Oracle hardware design into current and future data center environments.

Currently the topic of much debate, wearable devices represent a new era in our relationship with technology. Below are ten considerations to explore some of the parameters of a complex debate as technology becomes an ever closer companion in the human realm.

1. Precedents

"Problems cannot be solved at the same level of awareness that created them"

Albert Einstein.

Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?

STUDIOFYNN recently completed new play area design concepts for McDonalds Concept & Design team. The ‘Art of Play’ is a design program primarily intended as a global platform with considerations for evolving restaurants and markets. The conceptual solutions defined a unique brand statement differentiating McDonalds from it competitors through ‘ownable’ brand elements and experiences.

Craft is a very complex unorganised sector within industry. Many crafts originated with the need for objects of daily use and were made out of materials available within close proximity. It was in many ways a beautifully structured work model that has been increasingly challenged, and distorted by the forces of globalisation.

It is difficult to decide the correct connotation of the word jugaad. While some view it as a quality of a genius, some reject it on grounds of improper quick-fix. Some people also believe that DIY had its origin in jugaad. But in my opinion, jugaad roots from lack of a better option or resources, or from the mindset of having just about what serves the purpose. If any solution to a problem leads to saving money, time or resources, it would be called jugaad. It uses objects in ways they were not meant to be used but come together to serve the purpose. 

Design and brand, a necessary partnership to better compete in new market arenas.

Designers today are called to face new challenges due to the growing complexity of industrial design projects. Companies have to compete against bigger competitors, huge markets, consumer fragmentation, rapid technological development and also a new sustainable approach.

STUDIOFYNN recently completed an analysis of the private office space and the potential for innovation and new solutions in this category for the Details division of Steelcase.

Design for the private office entails a deep analysis of the influencers that come into play in these environments. Assumptions that only status applies in such contexts often results in ostentatious displays and solutions that only scratch the surface of what really governs personal esteem, efficiency and well being.