Journal topic: Research & Insights

The Covid 19 pandemic has brought both crisis and opportunity to many businesses, the key to successfully navigating these unprecedented times is to understand how to realign business focus and strategy to address the future that has arrived early.

The emergence of the smart bathroom and the ecosystems of IOT provide a platform for many new product opportunities.

StudioFYNN consulted to Kohler to explore multiple user experience scenarios to push the boundaries of how the user can interect with the physical and digital experiences a smart bathroom can facilitate.

Understanding and translating cultural rythyms through ethnography and analytics is central to StudioFYNN's methodology. 

We recently completed and extensive research and strategy project for HNI corporation involving both primary and secondary research across the United States. The purpose was to understand how the value systems and behaviours of Millennials will impact and dicate the future of work practice and the design office environments and products.

StudioFYNN designs and facilates workshops and design thinking sessions for clients.

We recently consulted to GBG to apply the design thinking innovation process to the problems and opportunities related to fashion, over comsumption, waste and the circular economy.

We used our research process to establish points of view and collate critiacal infomation and data, we then developed the workshop to seek and define new business, brand and design opportunities within the framework of the circular economy.

StudioFYNN was recently commissioned by a global leader in the food and beverage industry to utilize our process of Cultural Visualization for research and consumer insights in Mexico. Our process was utilized in support of our client’s objective to increase profits, sales and portfolio value while playing a positive and significant role in community and sustainability issues.

StudioFYNN recently completed a research, design and branding project for Oracle. The objective was to understand how to integrate and promote the value of Oracle hardware design into current and future data center environments.

StudioFYNN recently completed a research and opportunity identification program for Steelcase Education Solutions. The project objective was to understand issues for power delivery and termination in higher educational environments and define new product opportunities by synthesizing the intangible and disparate elements of a complex problem into a tangible framework.

STUDIOFYNN recently completed a major research program to identify Indian market opportunities for Steelcase WorkSpace Futures. The objective of the study was to identify cultural indicators, patterns, behaviors and markers that are unique to the Indian context around which business and design strategy can be formulated.

India is a relatively unexplored territory for multi national contract furniture companies, it is estmated their combined offerings may capture less than 2% of the market.

STUDIOFYNN recently completed an analysis of the private office space and the potential for innovation and new solutions in this category for the Details division of Steelcase.

Design for the private office entails a deep analysis of the influencers that come into play in these environments. Assumptions that only status applies in such contexts often results in ostentatious displays and solutions that only scratch the surface of what really governs personal esteem, efficiency and well being.

STUDIOFYNN recently undertook a competitive design analysis study of the US market for Munich based Bosch Siemens Home Appliance Group. 

The study involved the understanding of the competitive landscape in the US for White Goods and the product offerings of the major players in this field.  STUDIOFYNN was tasked with bringing design insights for the US market and how these are addressed by current design and brand strategies of the competitors.