Journal

Shaun Fynn

July 2015

Case study

Power Delivery Solutions for Educational Environments ; for Steelcase

StudioFYNN recently completed a research and opportunity identification program for Steelcase Education Solutions. The project objective was to understand issues for power delivery and termination in higher educational environments and define new product opportunities by synthesizing the intangible and disparate elements of a complex problem into a tangible framework.

Shaun Fynn

February 2014

Design & Branding

10 Considerations for Making Wearable Devices More Wearable

Currently the topic of much debate, wearable devices represent a new era in our relationship with technology. Below are ten considerations to explore some of the parameters of a complex debate as technology becomes an ever closer companion in the human realm.

1. Precedents

Garima Aggarwal Roy

October 2013

Design & Branding

Grass Roots Efforts for Positive Environmental Impact

"Problems cannot be solved at the same level of awareness that created them"
Albert Einstein.

Mark Capper

July 2013

Design & Branding

Emotional Design, What is it?

Recently there has been a great deal of focus on the role of design in evoking emotion and creating a strong connection to the consumer. But what is emotional design?

Garima Aggarwal Roy

May 2013

Design & Branding

Craft and Globlisation : A Contemporary Place for Traditional Practices

Craft is a very complex unorganised sector within industry. Many crafts originated with the need for objects of daily use and were made out of materials available within close proximity. It was in many ways a beautifully structured work model that has been increasingly challenged, and distorted by the forces of globalisation.

Shaun Fynn

January 2013

The image

10 Points of Learning from Social Realism

Social realism is an art form or movement concerning itself with realistic reflections or interpretations of simple, everyday occasions or current political or socio economic events. Often considered a reaction to the earlier movement of romanticism, social realism confronts the truths underlying our ordinary existences in contemporary society.

Shaun Fynn

September 2012

The image

The Decisive Moment : Understanding Convergence

“There is nothing in this world that does not have
a decisive moment”
Cardinal de Retz (b.1613 – d.1679)

Amita Singh D.Sc

August 2012

Commerce

Points of View on FDI in Emerging Markets

The entry of multinational companies in emerging markets has created a surge in economic activity and has redefined globalization. Multinationals are no longer considered marginal to an emerging market’s economy, instead they are seen as a source of market competition and industrial growth. Open economies with skilled workforces and good growth prospects tend to attract larger amounts of foreign direct investment than closed, highly regulated economies.

Garima Aggarwal Roy

July 2012

Design & Branding

Jugaad, a means to an end?

It is difficult to decide the correct connotation of the word jugaad. While some view it as a quality of a genius, some reject it on grounds of improper quick-fix. Some people also believe that DIY had its origin in jugaad. But in my opinion, jugaad roots from lack of a better option or resources, or from the mindset of having just about what serves the purpose. If any solution to a problem leads to saving money, time or resources, it would be called jugaad. It uses objects in ways they were not meant to be used but come together to serve the purpose.

Shaun Fynn

July 2012

Commerce, Case study

Global Workplace Research for Steelcase : A Cultural Point of View on Indian Market Opportunities

STUDIOFYNN recently completed a major research program to identify Indian market opportunities for Steelcase WorkSpace Futures. The objective of the study was to identify cultural indicators, patterns, behaviors and markers that are unique to the Indian context around which business and design strategy can be formulated.

India is a relatively unexplored territory for multi national contract furniture companies, it is estmated their combined offerings may capture less than 2% of the market.