It is difficult to decide the correct connotation of the word jugaad. While some view it as a quality of a genius, some reject it on grounds of improper quick-fix. Some people also believe that DIY had its origin in jugaad. But in my opinion, jugaad roots from lack of a better option or resources, or from the mindset of having just about what serves the purpose. If any solution to a problem leads to saving money, time or resources, it would be called jugaad. It uses objects in ways they were not meant to be used but come together to serve the purpose. 

Design and brand, a necessary partnership to better compete in new market arenas.

Designers today are called to face new challenges due to the growing complexity of industrial design projects. Companies have to compete against bigger competitors, huge markets, consumer fragmentation, rapid technological development and also a new sustainable approach.

The influence of culture on contemporary design is a complex affair but the significance of cultural value translated into products has long been relevant and is often the component that defines the meaning and points of distinction. If one is to consider a wider definition of product such as the term artifact (the product of man) then the historical and anthropological nature or objects can be more clearly observed.

STUDIOFYNN recently completed an analysis of the private office space and the potential for innovation and new solutions in this category for the Details division of Steelcase.

Design for the private office entails a deep analysis of the influencers that come into play in these environments. Assumptions that only status applies in such contexts often results in ostentatious displays and solutions that only scratch the surface of what really governs personal esteem, efficiency and well being.